Alex McDaniel

Alex is the director of audience development at Gridiron Now. With a background rooted in feature writing, digital production and audience strategy, she’s crafted a career out of versatility and a commitment to great storytelling. Before joining Gridiron Now in March 2016, Alex spent two years at Alabama Media Group as a feature writer, SEC reporter, video personality and audience strategist for AL.com in Birmingham, where she also spent nearly a year as managing editor of Birmingham Magazine. Prior to her time in Birmingham, she spent a few years directing social media and engagement at The Clarion-Ledger, and got her start at Parade magazine after graduating from the University of Mississippi.

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