Part 2 of Episode 1 of the new Alabama Football video series, renamed “Bama Cuts” following a squabble with Lebron James (you read that right), included deeply important messages that should not be overlooked by recruits. That’s easier said than done with NFL stars like Julio Jones giving advice, advice that should be written down and read regularly by recruits no matter where they decide to play.
Seriously, how lucky is Alabama to have a spokesperson like Julio Jones? The guy is money in front of a camera.
Nevertheless, this episode was full of memorable quotes, but the conversation regarding social media was particularly interesting. If these episodes were to have a purpose, and they do, that purpose was revealed midway through this episode when the former players were talking about social media and its power.
Former Bama safety Eddie Jackson, now with the Chicago Bears, began by talking about how important it used to be for him to get “10,000 likes.” The conversation was centered around external factors and how these factors can deter players from listening to the message that’s most important: the message from their coach.
To summarize, Saban had this to say:
“With all the social media stuff, everything is outward, everything is what’s coming from every place else. You’re not thinking about what you have to do, you’re thinking about what everybody else is saying. Some of that stuff is not necessarily the right information. It’s not correct in terms of how it gets portrayed to you and that’s where that unrealistic reality comes in that people have a hard time dealing with. I mean, I know a lot of people do, and it takes a lot of maturity to be able to say, ‘what do I control?’”
The conversation then turned to how social media has changed rapidly in a small amount of time. Jones spoke about how social media wasn’t as big in his life, but that he sees others living their lives on social media, which prevents them from going out and living on their own.
Saban followed up with this gem of wisdom:
“In that little bit of time, it’s changed dramatically. But it is what it is and I think that you have use that as a means to get your point across. Good, bad or indifferent because that’s where everybody’s head is at. And I’m at a big disadvantage because I grew up in an era where we didn’t have it. I still don’t know how to send a text message and I can’t even use Miss Siri or whatever her name is.”
As funny as Saban calling Siri “Miss Siri” is, Saban’s point reflects the whole point of this show: recruits and young people in general live and die by social media. It consumes everything they do and how they receive information as well as communicate with family, friends, the world and even coaches and recruiters.
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