Would you be more likely to watch NFL football if Peyton Manning were on the broadcast crew? Television networks think you would be and are willing to put heavy dollars behind the belief.
Whoa. Sources say Peyton Manning-hungry ESPN and Fox Sports are willing to pay ex-NFL superstar up to $10 million a year to call 'Monday Night Football' or 'Thursday Night Football' this season. Omaha! https://t.co/IP1UPjQS3w pic.twitter.com/Yl7xLnIEdQ
— Michael McCarthy (@MMcCarthyREV) March 7, 2018
By comparison, Jon Gruden, the longtime analyst on ESPN’s “Monday Night Football” broadcast who has left the position to coach the Oakland Raiders, was making $6.5 million per year according to multiple published reports. He was believed to be ESPN’s highest paid on-air personality.
Manning has been coy about his post-on-field football ambitions. Broadcasters have been chomping at the bit to add him to their coverage, but thus far he’s stayed away.
Manning’s great career, and more likely his proven value as a national corporate spokesperson and near unanimous likability, would make his hiring a coup for any network. Bear in mind, as well, TV ratings for the NFL, for the second year in a row, were soft, putting more pressure on broadcasters to spice up their presentations in order to continue attracting fans and advertisers.
(You can follow Chadd Scott on Twitter @ChaddScott)
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